About us
US
The Re-EDIT is all about making business transformation more pointed and meaningful in the marketing industry.
Much like origami, nobody builds a perfect paper plane the first time. Even if you do, environments change. You fold, you test, you watch it nose-dive. You iterate. Reiterate. Eventually it soars — same piece of paper, reassembled.
We are the reiterators within your native always changing industry, embedded in your business, working from within to build something that actually flies.
YOU
You're a marketing agency or department that knows something needs to change. Maybe it's structural, maybe it's commercial, maybe you're building something from scratch. Either way, you want change that comes from people who've already done it — not advice from the outside, looking in.
We work with businesses at all stages — established agencies that have lost their edge, departments building new capabilities, and founders launching something entirely new.
MEET THE FOUNDEr
LAUREN MELLMAN
15 years inside ad tech, mar tech, creative agencies and publishing —for Adobe, The Guardian, GumGum and The Smalls, and with Heineken, Netflix, Uber, The BBC, Disney, Meta and Red Bull Racing.
Lauren has led and transformed commercial and marketing functions, spearheading growth that led to acquisitions, expansion into new markets and transformational deals across multiple sectors.
She founded The Re-EDIT because she kept seeing the same problem: businesses bringing in consultants who understood consulting but didn't understand the industry. The Re-EDIT exists to fix that — native operators, native insight, change that actually sticks.